Insurance marketing ideas for insurers, insurance agents and independent brokers.
Customer Experience
Customer journey maps are one of the most over-rated but under-utilized tools in the insurance industry. Most agents and marketers may already have a basic concept of what it is…
Customer Experience
If you’ve searched for customer journey maps for health insurance on the internet, chances are the results may make you even more frustrated than ever. Why? Most of them only…
Customer Experience
Most people think homeowner’s policies only cover things like fur coats, gold bullion, stock certificates, or things that may be more relevant to our parents or grandparents. As for consumers…
Customer Experience
Insurance companies have been much slower to adopt AI compared to other industries. Nevertheless, we have already seen more and more applications of AI such as replying customer’s enquiry with…
Customer Experience
It is genetically proved that emotion works faster than reasoning. And we are pretty sure that insurance companies know this well because most, if not all, of their ads try…
Customer Experience
With products being commoditized and fierce competition on price, service is now a crucial differentiator for insurance companies. Today’s customers expect an increasing level of personalization and will choose to…
Customer Experience
In a competitive marketplace (like this today) and with price comparison websites at buyer’s fingertips, an insurer certainly needs more than a better product and lower price to stay ahead…